Digital marketing services for growing companies
PromotEdge International is an international web, digital marketing and AI company. We plan and run digital marketing and advertising for businesses in the USA, Canada and other markets, across search, ads, content, email and tracking. Our delivery team is in India, and we are ROI-driven: each channel has to show what it brought in.
In short
Digital marketing services are the paid work of reaching buyers online and turning them into leads or sales. Most companies don't need every channel. They need the right two or three, in the right order, with tracking that shows which ones paid for themselves.
That order usually starts with people who are already looking for what you sell, because they are closer to buying. Building awareness comes later, once the site can turn visitors into leads.
Digital marketing services we offer
Each one can run alone. They work harder together, so we plan them as one budget.
SEO and AI search
Rank in search and appear in AI answers for the words your buyers use.
Performance marketing
Paid campaigns run to a target for cost per lead or return on ad spend.
Google Ads and PPC
Search and Shopping ads that reach people at the moment they are comparing suppliers.
Paid social and LinkedIn ads
Reach buyers by job, company or interest, and stay in front of people who visited your site.
Amazon and marketplace ads
Sponsored ads and listings for brands that sell on marketplaces.
Social media management
Regular posting on the networks your buyers use, with community replies if you want them.
Content marketing
Guides, case pages and sales material built from real buyer questions.
Email and marketing automation
Follow-up flows and newsletters that bring back leads who were not ready the first time.
Conversion rate work
Page, offer and form tests that get more leads from the traffic you already have.
Analytics and CRM set-up
One view from first click to closed deal, in tools you own.
Who we have worked with
- Fine Organics
- Weichai
- Novozymes
- Honest AI
- Dozco
- Sany
Work delivered from India. Results are shared one to one, under NDA.
Tell us what you need
A person reads every message.
The order we usually run your marketing in
Your plan may differ, but it starts from these steps. [CONFIRM: Shivanand Mishra reads this page and confirms these steps match client work]
Tracking first
We fix analytics and test a real lead from click to inbox. Spending more before this step means guessing.
People already looking
Search ads bring in leads while SEO builds up, since both reach buyers who are searching today.
Pages that convert
Better landing pages lift every channel after them, so we fix these before raising budgets.
People who nearly bought
Remarketing and email bring back visitors and leads who were not ready the first time.
People who do not know you yet
Social, content and LinkedIn build demand, once the rest of the path can turn that attention into leads.
Budget moved by results
Each quarter we shift money towards what brought good leads, using the numbers in your own lead record.
Who does the work, and from where
The work is delivered by our team in India. We travel to our clients every 3 to 4 months.
Why digital marketing budgets get wasted, and how we stop it
These are typical situations, not results from a named client.
Every channel claims the same sale
Each ad platform counts by its own rules, so the totals add up to more sales than you made. We judge channels against your CRM or lead record.
Too many channels too soon
A small budget split across six channels teaches you nothing. We start with fewer, and add one when the last one is working.
Ads send people to a weak page
Good traffic cannot rescue a page that is slow or vague. If the page is the problem, we say so before spending more on clicks.
Leads wait too long for a reply
Marketing often ends at the form, and the lead goes cold in someone's inbox. We check what happens after the form too, and flag slow replies.
The plan lives in one person's head
If your marketer leaves, the logins and the reasoning leave too. We keep accounts in your name and the plan in writing.
Rules differ by market
Email, reviews and regulated trades follow different laws in the USA and Canada. We check the rules for your trade and country before we recommend a tactic.
Questions buyers ask us
Which digital marketing channel should I start with?
Start where buyers are already looking. For most B2B and service companies that means search, through SEO and Google Ads. For a store with products people find by browsing, paid social and marketplaces may come first. Tell us what you sell and we will give you our view, even if that view is to hold off for now.
What is the difference between digital marketing and performance marketing?
Digital marketing covers all online marketing, including work that takes time to pay back, such as SEO and content. Performance marketing is the part you can buy and measure against a set target, mostly paid ads.
How much should we spend on digital marketing?
Work back from what a customer is worth to you and how many leads it takes to win one. That tells you what a lead can cost, and so what a test budget should be. We do not publish a price list for our own fees. They follow the channels you choose and how much content they need, and you see them in writing before work starts.
How long does digital marketing take to work?
Paid ads can bring leads within days of launch, though they usually take a few weeks of testing to settle. SEO and content take months. Email depends on the size of your list. The plan sets out what to expect from each channel, with the reasons.
Can you promise a number of leads?
No. Your market, your offer and your sales team all affect that number, and we control none of them. What we agree is a target, the work needed to chase it, and a monthly report that shows how close we are. We are ROI-driven, so if a channel stops paying for itself, we will tell you.
Do I need a digital marketing agency, or can my own team do it?
A small team can run one or two channels well, and many should. An agency helps when you need several skills at once, such as content marketing, paid ads and tracking, or when growth has outpaced the people you have. Some companies keep strategy in-house and hand us the production.
Do I have to buy every service?
No. You can start with one channel. We believe in long-term association, and retention is our strength, so we would rather earn the next piece of work than sell it all at once. [CONFIRM: a real retention figure before this is used as proof]
Who runs my digital marketing?
Shivanand Mishra, our Digital Marketing Lead, leads the work, and your plan names the people on each channel. They use licensed tools and software. We are available round the clock, 24x7, as per your location.
Have you done this for companies like mine?
We have worked for clients across the USA, Canada, Australia, Dubai, Saudi Arabia and Oman, and for Indian exporters and multinationals in India. We say where each piece of work was done. Clients we can name include Fine Organics, Weichai, Novozymes, Honest AI, Dozco and SANY. Client results stay under NDA, so we walk you through them one to one.