Outsource web development for your site or product
PromotEdge International is an international web, digital marketing and AI company. We build and maintain websites, online stores and web apps for businesses in the USA, Canada and other markets that would rather not hire a full development team. Our delivery team is in India, and your own brand stays in front: the code sits in your repository, the accounts stay in your name and nothing carries our credit.
In short
Outsourcing web development means paying an outside team to build or look after your site or app, while you keep the product decisions.
It works when you can write down what you want and give someone on your side an hour or two a week for questions and reviews. It goes badly when nobody on your side can answer those questions, wherever the team sits.
Web development work you can outsource
We can take a whole build or one part of it, working alongside your own developers if you have them.
WordPress websites
Company sites and content-heavy sites that your marketing staff can update themselves.
Shopify stores
New stores, redesigns and custom theme work, including moves from another platform.
Custom web apps and SaaS
Customer portals, internal tools and SaaS products built to your specification.
UI/UX design
Wireframes and interface design before any code is written, so changes stay cheap.
Maintenance and support
Updates, bug fixes, backups and small changes on a site that is already live.
Speed, tracking and lead forms
Fixes to slow pages, broken analytics and forms that lose leads.
Dedicated developers
One or more developers who work inside your team and your process.
Who does the work, and from where
The work is delivered by our team in India. We travel to our clients every 3 to 4 months.
How your code, data and deadlines stay safe
Buyers who have been burned tell the same stories: a team that went quiet, and code they could not get back. [CONFIRM: Benjamin Sardar reads this page and confirms these commitments]
Your repository, your accounts
Code goes into your GitHub or GitLab from the first day. Hosting, domains and app accounts stay in your name, and we work through user access you can remove.
Ownership in writing
In the USA, a transfer of copyright has to be in writing and signed, so the contract needs to say the code is yours. Rules differ by country, so have your lawyer read that clause. [CONFIRM: U14 the IP clause in our contract]
Working software every week
You see progress on a test site each week. A status email can look fine for months, and a demo cannot.
Real data stays off test sites
Test sites use made-up records. Anyone who needs access to live customer data gets it for that task only.
No lock-in
We write down how the project runs, so another developer could pick it up. If you leave, all of it stays with you.
How an outsourced web project runs
You send a brief
A rough note is fine. Tell us what the site or app must do, who uses it and when you need it.
We write the scope
It lists the pages or features, the technology, what is left out and the timeline, for you to approve in writing.
Set-up in your accounts
The repository, the test site and the task board are created in your name before any code is written.
Weekly builds
Each week ends with something you can click on and a short note on what comes next.
Testing and launch
We test on phones and desktops, run real test leads through the forms, and check redirects so search traffic survives the move.
Support after launch
You choose whether we stay on for updates and fixes, or hand everything to your own team.
Who we have worked with
- Fine Organics
- Weichai
- Novozymes
- Honest AI
- Dozco
- Sany
Work delivered from India. Results are shared one to one, under NDA.
Tell us what you need
A person reads every message.
Why outsourced web development fails, and how we avoid it
The team goes quiet halfway through
It often starts when a problem turns up that nobody wants to report. We keep a fixed weekly demo, so bad news arrives in the week it happens.
Deadlines slip a little every week
A two-day slip is easy to hide in a long plan. Short weekly goals show it early, while the date can still be saved or changed with your agreement.
The code works, but only its author can change it
A second developer reviews code before it is merged, and the project notes stay in the repository. That way one person's leave cannot stop your project.
The scope grows after sign-off
New ideas are welcome, but they go on a change list with their effect on time and cost, and you decide what gets in.
The new site launches and leads fall
Lost redirects and broken forms cause most of this. Because we also do SEO and tracking, those checks sit inside the launch list.
Fixed scope, a monthly team or paying by the hour
These are the three common ways to buy outsourced development. [CONFIRM: U14 which of these we offer]
| Model | Fits when | Watch out for |
|---|---|---|
| Fixed scope | You can describe the whole job before it starts | Every change becomes a new quote |
| Monthly team | Work keeps coming and priorities shift | Paying for time when the backlog runs thin |
| By the hour | You have small fixes or occasional support | Costs drifting without a monthly cap |
Questions buyers ask us
What problems come with offshore web development?
The time difference is the first one. India is about 10 to 13 hours ahead of the USA and Canada, so a question can lose a day if nobody plans for it. Thin specifications and weak handover cause more trouble than distance does. We set calls in your working hours, use the overlap for decisions, and write things down so work can carry on while you sleep.
How do I find a good offshore web development team?
Speak to the people who would write your code, not only the sales contact. Ask to read some of their code, and ask who else reviews it. Then pay for a small first task with a clear finish line. You will learn more from how they ask questions than from their portfolio.
Who owns the code you write?
You should, and the contract should say so in plain words. In the USA, a transfer of copyright needs a signed writing, so don't rely on an email or on having paid the invoice. Also check third-party themes, plugins and libraries, which come with their own licenses. [CONFIRM: U14 our standard ownership clause, and when it takes effect]
Can you take over a site or app someone else built?
Yes, after a code review. We look at how it was built, what is undocumented and what is out of date, then tell you whether to keep it, repair it or rebuild parts of it. If you have lost access to the code or hosting, sort that out first, as we cannot work around a past supplier.
Can your developers work with our in-house team?
Yes. We work in your repository and follow your review process and your task board. Tell us your coding rules at the start, and your developers can review everything we write.
How much does it cost to outsource web development?
We do not publish a price list, because a five-page site and a customer portal are very different jobs. The cost follows the number of pages or features, the systems it must connect to, the design work needed and how soon you need it. You see the scope and the fee in writing before work starts.
Which technology do you work with?
WordPress, Shopify and custom builds. [CONFIRM: U13 the languages and frameworks we use for custom web apps]
Who does the work?
Benjamin Sardar, our Web Lead, runs web projects. Avijit Bhattacherjee leads the website coding team, front end and back end, and Raju Barui is a backend developer. The team works with licensed tools and software. We are available round the clock, 24x7, as per your location.
Everything else we do
Tell us what you need
A person reads every message.